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On top of that, you could create a system whereby the more you share, the less you pay. Let’s say I was a tastemaker—where not only do I have a big following, but people like to engage on what I point them to. If you’re a publication, you actually want to give me that article for free, so that I can tell others to view it. If you make it transparent, and even layer on some gaming aspects that take quality of link sharing into consideration, you could incentivize people in an interesting way.
