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According to the BBC, or an editor I talked to there, for people who go to the BBC News website, they on average read 2.5 stories. That’s what a typical visit is: read two or three stories, then go someplace else. Whereas for people who use the BBC iPad app, it’s about six and a half stories. There are similar numbers for National Public Radio, for The New York Times, and others. And this sort of deeper engagement is something news organizations really need to harness.
